SEO Specialist / Paid Media Lead

SEO Specialist / Paid Media Lead

Location: Durbanville, Cape Town
Salary: R20k – R30k per month negotiable

About the Role:
Opportunity available for a SEO / Paid Media Lead at a full-service digital agency with clients across South Africa and abroad, providing SEO, web design, social media and digital marketing.

Matric and relevant tertiary qualification
Experience and understanding of SEO software, Google Analytics and Tag Manager
3 – 5 years’ experience in SEO, AB testing and optimisation
3 - 5 years PPC search engine, display, social media, mobile advertising and analytics
Advanced skill sin HTML5, MS Office, CSS
Excellent analytic and quantification skills
Ability to analyse data and trends to optimize media campaigns for efficient ROI
Google Adwords
Facebook Blueprint - ongoing learning
Social ad platforms such as Facebook, Instagram, LinkedIn and Twitter
Detailed report creation for paid campaigns
Strong attention to detail
Strong problem-solving ability
Excellent communication skills in English, must be able to speak Afrikaans

Develop strategy to improve SEO Performance
Manage the SEO Process
Produce, analyse and disseminate account performance reports for audits
Update and maintain the company web platform
Deliver superior customer service
Planning, implementing and optimising display, search and video campaigns.
Operate on both a strategic and tactical level
Monitor the evolving media landscape and help develop best practices for the company
Develop a deep knowledge of all media platforms including Google Search, Google Display, YouTube, Facebook, Twitter,
Monitoring and managing multiple client campaigns
Expanding and improving campaigns based on business needs
Providing regular and adhoc reporting and analysis on campaigns
Presenting reports and media performance to business when required
Staying up to date on latest platform changes, new channels and media landscape