Paid Media Manager - Search

Paid Media Manager – Search

Location: Foreshore, Cape Town
Salary: R20k – R30k per month negotiable depending on experience

About the Role:
The main role of the Paid Media Manager is to implement and optimize search advertising
campaigns across various platforms. You’d be responsible for campaign optimization, analysis and reporting and act as a technical contact between account managers, clients and creative agencies. Paid Media Managers must therefore be able to communicate effectively and manage internal and external client expectations.

Minimum of 2 years digital / campaign management experience
Experience in running, implementing & managing Google Ads campaigns (Yahoo, Bing Search campaigns)
Experience in implementing & managing Re-marketing & Shopping campaigns advantageous
Experience with setup and testing of tracking requirements of online campaigns
Knowledge of PPC Search best practises and optimization techniques
Excellent computer skills (MS Office essential - intermediate to advanced Excel)
Experience managing Display (GDN / Youtube / Smart Display) campaigns
GMP Stack knowledge / experience (in particular SA360)
Facebook Business Manager / Twitter / Criteo knowledge / experience
Experience running eCommerce / Retail campaigns
Good knowledge of Digital Marketing Landscape

Pre-launch brief & strategy discussion.
Keyword research, client research, competitive landscape analysis
Overall account creation & set up
Ongoing optimization & strategic feedback
Performance - Ensure campaign targets are met (e.g. CPA / ROAS)
Client & Internal Reporting for both operational & invoicing purposes
Training & Development