Paid Media Manager - Display and Social

Paid Media Manager – Display and Social

Location: Foreshore, Cape Town
Salary: R20k – R30k per month negotiable depending on experience

About the Role:
The Media Manager will be spending our client’s digital budgets wisely within the real
time bidding (RTB), paid social and paid search environment. Traders are required to
know where best to buy inventory / online audiences for clients using demand side
platforms / social platforms / paid search platforms and ensuring that client goals &
ROI’s are met.

Requirements:
Bachelor's degree or diploma in Marketing advantageous
Minimum 2 years’ experience in buying media via demand side and social platforms
Working on ad-servers - eg. Campaign Manager, Sizmek, Adform
Management of digital accounts with a ROI focus
Managing digital campaigns with performance driven goals for video and mobile
Budgets and how to allocate them effectively across different types of online media
Google Analytics and how to implement & interpret data
Understand and interpret the strategy and execute this within the applicable platforms
Analyze campaigns & implement strategy based on findings
Post-campaign analysis and to present that to country teams / client
Build reporting templates which is suited for client
Advantageous:
Experience working in a Media Agency within PPC/Google Ads/Search
Experience within Google Campaign Manager (CM)
Experience with working in a SSP or exchanges
Experience within the affiliate / Lead Generation sector
Experience within Google Tag Manager 360 or any other tag management tool

Duties:
Employ Strategic Campaign set up with sufficient research
Develop and implement Media Buying strategies
Ensure seamless integration with full GMP stack clients
Troubleshoot tech issues within buying platforms and present solutions
Build and traffic campaigns in DSP platforms including desktop, mobile, video
Analyse campaign performance and make recommendations for optimization
Regular review of performance of campaigns across revenue, performance, and pacing
Ensure campaign delivery against revenue goals and Key Performance Indicators
Daily reporting and monitoring of campaigns
Interpret data outside of programmatic & delivering holistic overview to client
Check different channel behaviour & impact of various channels on digital campaign performance
Proactively seek new opportunities within programmatic space
Ensure all correct revenues and media costs are reported monthly
Collaboration with Client Manager
Collaboration with Development teams

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