Digital Campaign Manager
Location: Cape Town
Salary: Market Related
About the Role:
Opportunity available for a Digital Campaign Manager with 6 – 8 years’ experience in Digital Marketing to plan and manage marketing campaigns that promote the company’s brand, products, and services by planning campaigns, analyzing metrics, and identifying trends.
Relevant Tertiary Qualification
6 – 8 years’ experience in Campaign Management and Digital Marketing
In-depth knowledge of various social media platforms, best practices, and website analytics.
Strong experience in automation
Strong experience in demand generation
Online advertising platforms and ad serving tools for LinkedIn, Google etc.
Analytics tools for websites and social media
Devise integrated marketing campaigns with the aim of acquiring and retaining customers.
Manage the procedure, implementation, tracking and measurement of marketing campaigns.
Brief and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity.
Work within a budget and report any overspend.
Write, edit and proofread copy for promotional materials within marketing campaigns.
Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels.
Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
Maintain regular measurement of the ROI of campaigns.
Ensure accuracy of marketing materials and provide formal sign off if necessary.
Collect and use data to inform new campaigns and the evaluation of existing campaigns.
Take responsibility for the organisation of any trade shows or exhibitions.
Administer the website(s).
Keep abreast of current trends in marketing.