Location: Observatory, Cape Town
Salary: Up to R35k per month
About the Role:
To contribute to the development and execution of the marketing strategy
To identify markets and channels to run effective marketing campaigns
To work with, and manage, a marketing team on delivering the company's local and international marketing strategy
To help guide the team by mentoring newer team members as well as managing team procurement
Relevant diploma or degree; preferably marketing or advertising related.
A minimum of 5 years’ experience in managing a marketing team within the digital space.
Technical knowledge on various email marketing systems.
Technical skills - Product knowledge and marketing channel skills (Google Adwords, Facebook, Instagram, etc.)
Project management and analytical skills
Development and Execution of Marketing Strategy through various digital delivery channels: email marketing, PPC, SEO, display advertising, content marketing, etc.
Content creation - Strategise, formalise, produce and schedule the marketing material, channels, and cadence of content, aligned to the underlying brand objectives.
Integration - coordinate marketing campaigns with sales objectives.
Research - Investigate new market opportunities and test the viability of returns through small scale testing.
Brand consistency - Ensure brand consistency with all published marketing collateral
Budget management - Overseeing the marketing expenditure and ensuring that money gets spent in sectors with the best yields. Decrease the marketing cost per customer acquisition.
Monitor and report on performance
Management - Enhances staff accomplishments and competence by developing, implementing and maintaining marketing strategy; answering technical and
procedural questions for team members; teaching improved processes; general mentoring; recruit, hire, and train new customer marketing personal