Marketing Manager

Marketing Manager

Location: Observatory, Cape Town
Salary: Up to R35k per month

About the Role:
To contribute to the development and execution of the marketing strategy
To identify markets and channels to run effective marketing campaigns 
To work with, and manage, a marketing team on delivering the company's local and international marketing strategy
To help guide the team by mentoring newer team members as well as managing team procurement

Requirements:
Matric
Relevant diploma or degree; preferably marketing or advertising related.
A minimum of 5 years’ experience in managing a marketing team within the digital space.
Technical knowledge on various email marketing systems.
Technical skills - Product knowledge and marketing channel skills (Google Adwords, Facebook, Instagram, etc.)
Project management and analytical skills

Duties:
Development and Execution of Marketing Strategy through various digital delivery channels: email marketing, PPC, SEO, display advertising, content marketing, etc.
Content creation - Strategise, formalise, produce and schedule the marketing material, channels, and cadence of content, aligned to the underlying brand objectives.
Integration - coordinate marketing campaigns with sales objectives.
Research - Investigate new market opportunities and test the viability of returns through small scale testing.
Brand consistency - Ensure brand consistency with all published marketing collateral
Budget management - Overseeing the marketing expenditure and ensuring that money gets spent in sectors with the best yields. Decrease the marketing cost per customer acquisition.
Monitor and report on performance
Management - Enhances staff accomplishments and competence by developing, implementing and maintaining marketing strategy; answering technical and
procedural questions for team members; teaching improved processes; general mentoring; recruit, hire, and train new customer marketing personal

 

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