SEO / PPC Specialist

SEO / PPC Specialist – Mid Level

Location: Umhlanga, KZN
Salary: R17k – R25k per month

About the Role:
Opportunity available for a SEO / PPC Specialist for a creative digital agency with offices in Cape Town, London and Durban, whose portfolio covers global and local brands.

Requirements:
Relevant Tertiary Qualification advantageous
A minimum of 3 years' experience in search/SEO/PPC, agency side preferred
Detailed experience in running and managing organic search and PPC campaigns for large and small clients
Up-to-date understanding of the principles of search engine optimisation and content marketing.
Experience of maintaining web content using content management systems.
A good understanding of social media and how it integrates with search
Strong analytical skills with the ability to interpret data constructively
Strong technical and analytical skills with good understanding and use of Google Analytics.
Very capable in PPC/Adwords which is often integral to a solid SEO strategy.
Excellent interpersonal skills and confidence in front of clients and agency.
Work well under pressure, excellent with Excel
Passionate about the industry and continually looking to innovate and lead

Duties:
Plan SEO and content marketing activity to improve the visibility of clients' websites in organic search results and increase traffic from referring sites - you will work closely with UX, developers and content producers to ensure we are continually optimising the engine to deliver more traffic, more conversions and better ROI for our clients.
Executing technical holistic SEO activity on a variety of sectors including insurance, retail, fashion, beauty and education. Work will include keyword analysis, on-site optimisation, social SEO and content marketing integration- strategy and execution.
Ownership of content marketing plans and matrices for key clients, working with the content team to produce news, blog articles, infographics and other content and seed this across search and social channels.
Using content management systems (WordPress, Joomla) to construct and optimise web pages and new sections of client websites.
Using our in-house software platform as well as Google Analytics to analyse site performance and SEO strategy and communicate your findings to clients and colleagues in detailed insightful reports.
Ownership of several clients with direct responsibility for allocating their digital marketing budgets.
You will be confident in front of clients and selling to prospective clients - guiding them in their search strategies and implementation.

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