Digital Data Analyst
Location: Randburg, JHB
About the Role:
The ideal candidate needs to have experience in reporting and insights, with an excellent understanding of social media platforms and digital analytics. They should have a broad understanding of social media platforms, excellent analytical skills, and knowledge of website content publishing.
4+ years social and analytics experience
Relevant tertiary qualification in Digital Communications or Analytics
Analytical background and skilled in industry related research and stats tools, such as Google Analytics, Google Data Studio, Fanpage Karma, Sprout Social, Effective Measure, direct social reporting platforms
Familiar with online and social media platforms and publishing in a professional environment (i.e. Websites, Facebook, Twitter, YouTube, Instagram)
SEO and digital marketing experience
Computer literate in Apple Mac, technically minded, and MS Office software skills
Should understand cross-platform digital trends and technology
Passion for online and social media trends, innovation and conceptual ideas, what makes digital content successful
Social media and website content management tools as well as digital reporting tools required.
Creating regular reports on digital platform performance
Create monthly overview reports for each channel, regular show reports, and ad hoc strategic reports.
Give insights based on analytical data and work on a strategy to implement learnings successfully
Provide analytical insights based on the interpretation of the statistics, and helping teams or clients understand relevant data
Work with the social, website and video teams implementing online strategy based on analytic learnings
Drive business objectives across social media and web
Supply interactive media metrics research, analysis and reporting through Google Data Studio
Follow online stats and trends and interpreting them in a presentation format
Recommendation of effective tools for digital reporting