Head of Paid Search
Location: Century City, Cape Town
Salary: Negotiable depending on experience
About the Role:
Opportunity available for a Head of Paid Search at a client who specialises in programmatic buying, social media, paid search and premium digital advertising solutions. Your role will be to manage a growing team of paid search campaign managers who all have a very strong knowledge of search.
Google Ads certified
Experience in using PPC tools available in the Google stack including Google Ads and Search 360.
Have a passion for PPC and keep abreast of the latest trends and developments
Have excellent writing, verbal and visual communication skills
Minimum one year's management experience
Excellent knowledge of online marketing and a good understanding of key PPC, Social & Display challenges
Strong client relationship building experience with excellent presentation skills
Advanced Excel skills with strong focus on correlating data sets and commercial forecasting
Excellent report writing, analytical and project management skills with acute attention to detail.
Highly motivated and able to work independently and as part of a team
Able to work to deadlines and prioritise and manage time across multiple clients in a fast-paced working environment
Excellent interpersonal, communication and negotiation skills
A proven track record of proactively identifying business opportunities, problem solving and creative thinking
Good knowledge of digital advertising ecosystem, both in South Africa and internationally.
Managing the team to ensure they are motivated, learning, and productive.
Regular reporting and presenting of teams’ performance across paid media channels
Analysing individual client campaign results and related data to identify opportunities and anticipate any issues that might enable to improve campaign performance.
Maintaining the agency’s high client retention rate by developing and fostering productive campaigns,
Working alongside Account Managers/Directors to operate as a team managing a portfolio of single and multi-channel client campaigns
Cooperate as required on new business pitches either by writing proposals, preparing forecasts or potentially presenting at pitch meetings