Head of Online & Ecommerce
Location: Johannesburg (onsite)
Salary: Market Related / Negotiable
About the Role:
Reporting to the Senior Marketing & Brand Director the Head of Online & Ecommerce will be responsible for driving online revenue growth, optimising the digital customer experience, and overseeing all e-commerce operations. This role requires a strategic thinker with a strong commercial mindset, the ability to analyse performance metrics, and the leadership skills to manage external specialists and internal teams effectively. If you are an e-commerce professional with a strong commercial mindset and a passion for digital growth, we’d love to hear from you.
Requirements:
Relevant Tertiary Qualification in Digital Marketing or similar
5+ years’ experience in Digital Marketing and Ecommerce
A well-rounded leader who understands e-commerce, marketing, and digital operations.
Strategic, growth-focused, and highly adaptable.
Comfortable managing external specialists while keeping core operations in-house.
Passionate about fashion and African craftsmanship, with an appreciation for the brand ethos.
E-commerce Operations & Growth Strategies: Proven track record of scaling online stores, conversion rate optimisation, and revenue growth.
Data & Financial Acumen: Ability to track, interpret, and act on key e-commerce metrics and financial KPIs.
Digital Marketing Understanding: Familiarity with SEO, paid advertising, email marketing, and CRM strategies.
Tech & Analytics Competence: Experience with Shopify (or similar e-commerce platforms), Google Analytics, and data visualisation tools.
Leadership & Problem-Solving: Strong decision-making skills with the ability to manage teams and external stakeholders effectively.
Project Management: Organised, detail-oriented, and able to oversee multiple projects simultaneously.
Responsibilities:
E-commerce Growth & Revenue Optimisation
Develop and execute a strategy to grow online sales and improve conversion rates.
Monitor key performance indicators (KPIs) such as traffic, conversion rates, average order value (AOV), and customer lifetime value (CLV) to drive continuous improvement.
Identify opportunities for upselling, cross-selling, and customer retention through targeted digital strategies.
Website & User Experience Management
Ensure smooth functionality of the online store, with a focus on site speed, mobile responsiveness, and seamless navigation.
Work with external developers to implement website updates, bug fixes, and UX/UI enhancements.
Oversee site merchandising, ensuring product pages are visually appealing, informative, and optimised for conversions.
Marketing & Performance Analytics
Collaborate with the marketing team to optimise digital campaigns, including SEO, PPC, email marketing, and social media advertising.
Use analytics tools (Google Analytics, Shopify backend, CRM systems) to track user behaviour and identify areas for improvement.
Develop data-driven insights to refine marketing strategies and improve the effectiveness of online campaigns.
Customer Experience & Retention
Ensure a seamless and enjoyable customer journey from first touchpoint to checkout and post-purchase engagement.
Collaborate with customer service teams to enhance support and resolve issues efficiently.
Implement loyalty programs, email flows, and personalised recommendations to increase customer retention.
Cross-Functional Collaboration & Leadership
Work closely with marketing, branding, logistics, and finance teams to ensure alignment across all digital touchpoints.
Manage relationships with external partners, including developers, digital marketing agencies, and performance marketing specialists.
Lead, train, and develop internal team members to enhance e-commerce expertise.