Account Manager – Casino / Online Gambling
Location: Bryanston, JHB
About the Role:
Managing the company’s external affiliate program through all phases, including brainstorming, launch, maintaining, trafficking, marketing, reporting, optimization and analysis. Responsible for identifying, evaluating and recruiting new affiliates to increase program distribution and interfacing with internal marketing and other team to develop and implement marketing strategies and support affiliate programs.
4 years casino / online gambling experience
Good communication and network skills
Affiliate Account Management
Identifying new potential affiliates and actively acquire them, negotiating marketing package
Manage assigned affiliate accounts
Keeping communication to affiliate portfolio actively alive, building a trustful relationship
Financial Targets: FTD better than last month and better than last year
Ensuring campaigns are delivered to deadline in high quality, liaising between affiliate and production team and Casino Manager
Administrative campaign set up
Testing campaigns (Tracking, usability, navigation, USP’s, branding)
Campaign profitability reports – monthly, delivery to Head of Affiliates in 1st week of following month
Newsletter production and distribution
Monthly updates on affiliate website news – and ad hoc when breaking news to be announced.
Affiliate program management
Interims on absence of Head of Affiliates
Approval of new affiliates
Communication with all affiliates including not assigned and assisting them on their requests equally to own affiliates
Liaising with Finance on payments queries
Liaising with ARIS on occurring issues.
Liaising with Head of Operations on monthly affiliate commission payments, verifying payments, manual calculations and approval.
Identifying VIP players and VIP FTD’s across all affiliates and report to casino manager within 48 hours, supervising instant and ongoing VIP treatment – reporting weekly to CEO and Head of Affiliates
Liaising with casino manager and CS team on specific affiliate campaigns which need additional marketing activity