PPC Specialist - Programmatic Display
Location: Woodstock, Cape Town
About the Role:
Are you proficient in the day-to-day management of display campaigns?
Do you have a key focus on conversion performance?
Can you troubleshoot ad hoc technical queries?
Can you deliver information in a user-friendly format to clients?
Relevant qualifications in marketing, business administration, business science, computer science
1.5 – 3+ years digital marketing and/or media experience
Good understanding of programmatic advertising and performance metrics
Experience in multi-channel work (Google Adwords, DoubleClick Bid Manager, Facebook and Twitter) with a particular focus on DoubleClick Bid Manager
Experience in e-commerce, SEO, PPC, and social media
Good working knowledge of Excel and PowerPoint
Extensive knowledge of online and mobile business models and internet/consumer technology
Creative, resourceful, detail-oriented, highly organised
Self-driven, comfortable with a fast-paced, always-on, highly ambitious startup environment
Exceptional communications and interpersonal skills
Google AdWords certification (Google Search and Display Advanced)
DoubleClick Search experience
DoubleClick Bid Manager or Appnexus experience
Experience running Twitter PPC and Facebook campaigns
Google Analytics certification
Review, analyse, and activate biddable media-based campaigns on insightful data and business objectives
Manage the expectations of account managers regarding spend and outcome of campaigns
Collaborate with account managers on client’s campaign objectives and propose a strategy on how to reach those
Implement and manage day-to-day programmatic buys across multiple channels, formats, and campaigns
Campaign set-up of programmatic buys in DSPs, with daily in-console monitoring of campaign pacing and performance against agreed-upon KPIs
Set bid strategies, monitor performance, and identify, and implement optimisations
Integrate reporting with other media channels
Reporting on media spend and outcomes as often as required or stipulated in a client agreement (naturally weekly/monthly)