Location: CBD, Cape Town
Salary: R40k – R50k per month
About the Role:
We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts to join an international marketing team. You will be a marketing all-rounder with focus points on content marketing, Email/ SMS remarketing and website user experience. We are looking for someone with a passion for marketing and delivering happy customers to our numerous venues across the UK, Europe, Canada and Australasia. You will love tracking and analysing marketing efforts with the ultimate goal being number of paid customers.
Relevant tertiary qualification
Proven experience as marketing specialist or similar role
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
Demonstrable experience in marketing data analytics and tools
Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
Well-organized and detail oriented
Exceptional communication and writing skills
Commercial awareness partnered with a creative mind
A Marketing specialist should be a competent professional able to grasp consumer behaviour trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics.
Platforms & Technologies:
You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.
The goal is to deliver effective marketing programs that will help our reputation and growth.
Conduct market research to find answers about consumer requirements, habits and trends
Brainstorm and develop ideas for creative marketing campaigns
Liaise with external vendors to execute promotional events and campaigns
Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Undertake individual tasks of a marketing plan as assigned