Display Media Manager – Programmatic Advertising
Location: Rondebosch, Cape Town
About the Role:
The main role of the campaign manager is to implement and optimise display advertising campaigns across various platforms. We use Doubleclick Advertising Solutions and Traders are responsible for campaign implementation, optimization and analysis. Your secondary function is managing and mentoring the Display & Search team.
5+ years’ relevant experience
Solid understanding of the display space, including traditional reservation buys and real time bidding.
Experience of running programmatic campaigns, developing strategies, optimising for performance, and developing and reporting back insights to clients
Expertise in DSP and ad serving technologies, preferably DoubleClick Campaign Manager and DoubleClick Bid Manager
Comfortable working with data (1st & 3rd party) to drive insights and recommendations
Experience in implementing & managing Re-marketing campaigns is advantageous.
Able to work very accurately with numbers
Able to work on own initiative, prioritise workload and juggle multiple tasks
Excellent administrative, communication and time management skills
Experience managing Search (GDN / PPC) campaigns
Doubleclick Bid Manager (DBM) knowledge & experience
Doubleclick Stack knowledge / experience
Experience running eCommerce / Retail campaigns
Good knowledge of Digital Marketing Landscape
Pre-launch brief & strategy discussion
Programmatic Inventory research, client research, competitive landscape analysis
Overall account creation & set up
Define and maintain audience strategy & data
Ongoing optimisation & strategic feedback
Performance - Ensure campaign targets are met (e.g. CPA / ROAS)