Head of Marketing

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Head of Marketing

Location: Rosebank, Johannesburg
Salary: R1.5m – R2m per annum

About the Role:
The Head of Marketing is tasked with leading the charge in promoting and positioning the brand and its offerings within the competitive banking sector. This role is central to developing and implementing marketing strategies that not only elevate brand awareness and drive engagement but also navigate the complexities of banking regulations. The ideal candidate will meld creativity with strategic prowess, meticulous attention to detail, and a robust analytical skill set, ensuring that all marketing endeavours are not just innovative but also compliant with industry standards and banking regulatory requirements. By leveraging data-driven insights, the Head of Marketing will optimise campaign performance and ensure marketing efforts are both effective and regulation-compliant.

Requirements:
Bachelor's degree in marketing, business, finance, or a related field.
10+ years’ experience in Marketing and experience within FSI or Banking
In-depth knowledge of banking regulatory requirements and compliance standards.
Skilled in using analytics tools and employing data-driven marketing strategies.
Exceptional written and verbal communication capabilities.
Proven project management, multitasking, and decision-making skills.
Proficiency in marketing automation platforms and CRM systems.
Well-versed in online marketing tactics and social media strategy.
Strategic thinker with a track record of implementing successful marketing campaigns.
Ability to lead a team towards achieving ambitious marketing goals while navigating the regulatory landscape of the banking industry.
Strong analytical skills to assess marketing performance and adapt strategies accordingly.
Excellent communication and stakeholder management skills

Responsibilities:
Lead and manage the internal marketing team, ensuring all activities align with banking industry standards, regulatory requirements, and company goals.
Oversee digital marketing and platform performance, aligning efforts with banking regulations and optimising marketing strategies to uphold industry standards.
Monitor KPIs and product performance, offering regular insights and ensuring compliance with regulatory guidelines.
Maintain strong relationships with both internal and external stakeholders, including regulatory bodies, to ensure marketing initiatives comply with industry regulations.
Participate in brand budgeting processes and provide strategic direction for marketing activities, ensuring they meet banking industry standards and compliance requirements.
Craft and oversee promotional messaging and campaigns, adhering to banking regulations and industry best practices.
Define brand positioning, identify target audiences within the banking sector, and develop comprehensive marketing plans with objectives that comply with regulatory standards.
Execute marketing programs from conception through completion, collaborating with internal teams to ensure adherence to banking regulations and industry guidelines.
Analyse customer insights, market trends, and banking sector data to inform marketing strategies, ensuring they are compliant with industry regulations.
Create and maintain analytics reports across various platforms, deriving key insights for future campaigns while ensuring compliance with banking regulatory requirements.
Work with the development team to design and implement lead nurturing tactics that are compliant with banking regulations.
Guide the social media team, aligning creative direction with marketing objectives and ensuring content compliance with banking regulations.
Develop and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring they align with banking industry standards and compliance requirements.
Manage content for customer and internal touchpoints, establishing budget guidelines and documenting processes that meet regulatory standards.
Gather customer and market insights to refine outreach strategies and generate qualified leads, ensuring adherence to regulatory requirements.
Track and analyse the effectiveness of marketing initiatives, optimising performance and ensuring compliance with industry regulations and standards.
Communicate marketing strategies, programs, and budgets to senior leadership, emphasising adherence to banking regulations and industry standards.
Gather customer and market insights to optimise outreach strategies and generate qualified leads within the banking sector, ensuring compliance with regulatory requirements.
Track and analyse the effectiveness of marketing initiatives within the banking environment, optimising performance while adhering to industry regulations and compliance standards.
Present ideas and final deliverables to teams and communicate marketing strategies, programs, and budgets to senior leadership, emphasising compliance with banking regulations and industry standards. 

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