Marketing Director
Location: Claremont, Cape Town
Salary: R840k per annum / Negotiable
About the Role:
Opportunity available for an experienced Marketing Director with extensive marketing experience and comprehensive knowledge of branding. The primary role is to conceptualise and implement a strategic marketing plan that supports and allows the respective companies within the group to successfully obtain their goals. The successful candidate will need to lead a team; be able to multi-task between key themes of commercial, conservation and tourism; and be able to problem solve effectively. The position is based out of Cape Town, South Africa, and will report directly to the Chief Marketing Officer. Key emphasis within the role is the ability to assess and generate key insights within a digital realm, identifying discerning and compatible audiences, and strategically be able to apply actions and activities across both B2C and B2B realms.
Requirements:
Relevant Tertiary Qualification in Marketing, Advertising or Communications
5+ years’ experience as a Marketing Manager/Director
Successful track record in campaign creation
Experience in digital and print marketing, content marketing, and social media marketing
Proven ability to plan and manage budgets
Advanced ability to derive analytical insights and actions from SEO and marketing metrics
Advanced level of marketing systems as well as Microsoft Excel, Word, PowerPoint and Outlook
Indesign advantageous
Proficiency with HTML, content management systems, and design software
Established roster of media and PR contacts
Conservation and NPO experience advantageous
Excellent knowledge of the luxury sector and the calibre of clientele that are targeted
Solid experience in marketing, communications and brand strategy
Strong financial acumen to perform relevant calculations, statistics, and be able to interpret
basic accounts and financial statements and reports
Team player who demonstrates the ability to build and develop successful team
Have the ability to work through periods of high demand and ready to work on weekends
A passion for the luxury travel industry, have a positive attitude and the ability to think out of the box
Responsibilities:
Development of marketing strategy by working closely with managers, creatives, content providers, and distribution partners to create effective plans focused on identifying and growing brand awareness and revenues
Spearhead the execution of marketing campaigns including tracking, results reporting, analyses and recommendations
Manage conception, development, and implementation of marketing plans and strategy
Conduct meetings regularly with the marketing team to review pipeline, resolve challenges, and brainstorm possible solutions
Identify trends and incorporate responses and action plans that will allow the brands to remain competitive and pioneering
Collaborate with broader team to uncover insights for developing marketing and branding strategies for existing and new products
Oversee and grow the marketing department by identifying revenue opportunities
Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections and expenditures
Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team
Implementation of agreed upon and devised strategy on a two-fold approach:
o Conservation, community, ecological sustainability and upliftment
o Commercial (for-profit) division that is inclusive of safari camps and lodges
Consolidating all marketing activities into a unified approach both B2B and B2C
o Management of Sales & Marketing integrated system eg. Zoho Marketing Hub
o Ensuring a consistent brand identity across all touch points
Application and implementation of both traditional and digital marketing elements
SEO analysis and insight generation (incl. website, campaign analysis, search rankings, key-word selection)
Print media development and implementation