Retention Specialist
Location: Green Point, Cape Town (Hybrid)
Salary: R360k – R453k per annum
About the Role:
The Retention Specialist is responsible for creating, implementing and analysing retention campaigns across all channels and at all stages of the customer lifecycle in order to retain customers and maximise customer lifetime value.
Requirements:
Relevant Tertiary Qualification advantageous
3+ years’ experience in a marketing role with retention campaign exposure
Understanding of retention performance metrics and data analytics
Experience in working with retention software, databases and tools
Sporting knowledge and general casino games knowledge
Good English writing skills
Good communication and organizational skills
Responsibilities:
Maximise conversion from registration to first time deposits (FTDs).
Onboard and educate FTDs to encourage further deposits.
Identify and prioritise accounts that show early value.
Retain valuable active accounts in order to maximise customer lifetime value.
Reactivate valuable inactive accounts.
Implement automated, multichannel CRM flows across all customer lifecycle stages.
Create effective communication (email, SMS, push etc) using industry best practice.
Analyse and optimize all campaigns on an ongoing basis.
Report on findings / learnings.